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Tony Fadell's idea of a hard-disk music player
found few fans until Steve Jobs brought Fadell to Apple. Working with
acclaimed designer Jonathan Ive, Fadell and his team developed their
runaway hit device. No other digital music player matches the
commercial success and the hip factor of the ipod.
Few
people expected Steve Jobs to shake up the music business with a small,
white device. However, the iPod has not only revolutionized the way
that people listen to music, it has spawned a renaissance of learning
and information exchange around the globe.
Simply
put, the iPod is a small storage device that plays music and delivers
information through a liquid crystal readout. You can download songs,
podcasts, and classes from the Internet and store them on your iPod to
enjoy them anywhere. Its simple design, ease of use, and “cool factor”
have made the iPod a must-have gift during the holiday season, and a
must-use item throughout the year.
Of course, the iPod is not the only portable digital audio player on the market, nor was it the first. Companies like Creative, Olympus,
and Diamond started releasing digital audio players in the mid-1990’s.
Envisioned as replacements for handheld recorders and transcription
devices, few of these early models found their way into the hands of
users outside the corporate world.
Early
adopters in the technical world had other plans for their audio
devices, however. As audiophiles settled on consistent standards for
sound compression, music lovers realized that they could transfer
copies of their favorite songs to portable audio players and enjoy
on-the-fly mix tapes. As storage got cheaper and the Internet grew
faster, a culture of downloading and sharing music swept college
campuses.
A
music lover himself, Apple’s co-founder saw the potential for a simple,
elegant audio player. He commissioned a team of expert designers to
overhaul the boring, clunky devices that cluttered the market. The
result was a remarkable device that featured a large, easy-to-read
display above a rotary dial, surrounded by functional push-buttons.
That
original iPod was viewed as an expensive luxury item for hobbyists and
gadget freaks. Over time, Apple refined the design. First, the dial was
replaced by a smooth scroll wheel, much like a touch pad on a notebook
computer. Push buttons were made flat, then integrated into the wheel
itself. Finally, Apple released a variety of iPods in various sizes,
colors, and price ranges, putting high quality form and function into
the hands of millions.
Few
people expected what came next. With millions of iPod owners hungry for
fresh, free content for their walks and commutes, podcasters started
developing original shows that broadcasters and content companies
couldn’t match. With the ability to cater to the tiniest niches,
podcasters with small individual audiences have collectively moved to
displace many radio stations from listeners’ attention. As the iPod
continues to evolve, so will podcasters: creating even more specialty
entertainment and information.
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