Monte Silver
Founder
email: monte@bamboomc.com
web: www.bamboomc.com
blog: mobilemonte.wordpress.com
Monte Silver has pioneered the creation and sale of several advanced mobile client/server data solutions, including the Web/Mobile integrated Instant Messaging solution deployed at Verizon Wireless and throughout the Americas. He recently founded MobiPod, a mobile podcast service, where he heads the sales/marketing efforts for strategic operator/carrier accounts. Prior to high-tech, Monte practised law in California and Israel. In his spare time, he enjoys fiction and business writing, and has published technology related articles in off and on-line publications globally.
Keren Flavell
Country Director - Australia
email: keren@omg.tv
web: www.OMG.tv
blog: http://mobilemedia.thepodcastnetwork.com
Keren has been one of Australia’s leading new media practitioners for the past 12 years. Her work in both traditional radio, tv and print have been combined with her award-winning online productions to show what can be done in the digital space. Her company, OMG.tv, specializes in helping brands reach audiences on the web and mobile platforms using the latest technologies of blogs, podcasts, wikis and Second Life. For Keren, the web 2.0 phenomenon represents the opportunity for infinite fragmentation of audiences and the chance for conversation amongst niche groups with shared interests.
Jose A. Gelado
Country Director - Spain
email: jagelado@informediario.com
web: www.podcastellano.com
blog: www.comunicandopodcast.com
Since 1992 Jose has been exposed to the media talking about Internet, IT, and computers on Cope, Cadena Ser, Ya.com and other radio stations and online media. Jose has been blogging since 2003, was the first podcaster in Spanish with Comunciando, and one of the authors of a book about Spanish blogs and podcasting. Creator and coordinator of Spanish podcasting community at Podcastellano.com Working as a freelance journalist, Jose’s work can be InformeDiario.com. His specialties are online media and communities, journalism, podcasting and web developing.
Fabio Bacigalupo is the founder of podcast.de. podcast.de is the oldest and biggest podcasting portal in Europe focused primarily on the German speaking market. Fabio Bacigalupo started informing people about podcasting in October 2004. In January 2007 Fabio Bacigalupo held the first PodCamp outside the USA. He also runs the German Podcast-Wiki, hosts the German Podcast mailinglist and writes one of the most popular blogs on podcasting in Germany. As a new media consultant and popular interview-partner Fabio Bacigalupo brings the idea of podcasting into companies and out to the public.
First French speaking podcaster, Bertrand Lenotre founded the first French Podcast Directory, Podemus, in September 05. As a podcast hosting and broadcasting platform for the general public, Podemus is the leading French speaking site in podcasting. Bertrand Lenotre has twenty years experience in national and local radio stations in France.
I am a technology enthusiast and geek, a Linux fan since 1993 when I installed Linux for the first time, and an Open Source advocate that introduced these technologies into my Company. I was one of the podcasting pioneers in Italy starting the popular “Notizie Digitali”, a technology news podcast, in July 2005 and, at the same time, opening the website www.audiocast.it dedicated to podcasting in Italy, with many howto’s and the most popular Italian Podcast Directory. I am an IT Director in a medium sized Company and a father of 3 lovely daughters ages 16, 12 and 7
iCast is the leading podcast portal in Israel, and the only Hebrew site that gives free storage & full podcasting support. Under its wings, iCast holds the best Israeli podcasts available – from music, comedy & technology related shows through sports, traveling & family broadcasts & all the way to audio tours in Jerusalem, Judaism & spiritualism lectures.
Where and how is Podcasting Happening around the World?
By Monte Silver
Where is podcasting happening outside the U.S.? And how different is podcasting in China from podcasting in Spain or England?
Clearly, no single test can determine where podcasting is most developed. But several key variables can be examined. Indeed, this article explores the following factors: the involvement of big-media, commercialization (advertising, etc), venture capital involvement, corporate podcasting, the existence of podcast-only commercial companies, and the number of podcasts created per country. Obviously, the number of people listening to podcasts in a country is a very telling figure. These numbers, while admittingly speculative, do provide clear indications.
Big Media Involvement: In all countries, Big Media (TV, Radio, Written) is podcasting. Germany and France media generate a wealth of TV & video podcasts. ARD, the largest TV network in Germany releases the podcast version of Tagesschau (Daily View) shortly after the popular show is aired on television. In France, TF1 produces video podcasts as well, says Bertrand Lenotre (Podemus.com) Despite 300,000 Aussies demanding the video version of ABC’s “Enough Rope”, server and bandwidth infrastructure can only provide the audio version, says Keren Flavell (mobilemedia.thepodcastnetwork.com).
Radio France has hundreds of audio podcasts, as do German radio networks. BBC is the largest media player in England, and Virgin Radio and the Guardian are also present, says Paul Parkinson (theflashing12.com). Of course, BTPodshow, the collaboration between Podshow and British Telecom is definitely worth mentioning. In Spain, the lack of media involvement has lead people to record radio shows and create pirate podcasts. In Italy, Valerio Di Giampietro (audiocast.it) tells of a popular entertainment podcaster who was sacked from one of the thousand Berlusconi-owned media companies after making questionable political comments. In China, big media is generally uninvolved, says Jack Gu (Podlook.com).
As a general rule, big media simply repackages existing content. The exception to the rule is Europe 1 in France which aggregates radio shows into a single podcast, and SWR public radio in Germany, which produces “podcast first” content.
Advertising & Revenue: All podcasts are free. Campaigns to charge for podcasts have lasted a few days at most. Advertising and sponsorships are in infancy status everywhere, even in Big Media podcasts. In Germany, audioads.de, appears the be most advanced, with numerous Tier 1 early-entrant advertisers, such as Napster, Sony Ericsson and Casio. Should the number of podcast consumers grow, which it will, there appears to be a good business case for podcast advertisement services, as evidenced by the revenue per download figures that Audioads presented.
Sponsorships are not common but exist. Oral B in Germany sponsors an independent unrelated podcast, says Fabio Bacigalupo (podcast.de). Popular Chinese podcaster Pang Da Hai getting sponsorship from a mid-sized internet company, and The ZA Show in South Africa getting sponsorship from wine estate, says Mark Taylor (Podcast.co.za).
In Australia real estate agencies and banks have been experimenting with advertorial podcasts, even trying scripted narrative, with questionable success.
Venture capital: VCs are not involved in podcasting at all, with Mobuzz of Spain the only known exception. The American cultural/economic traits which serve as the foundation of a healthy high-tech VC industry are lacking elsewhere, with Israel the only exception. In Europe, European investment mentality is conservative when it comes to high risk vs. high reward investments, and technology-based entrepreneurialism. Podcasting, like many other internet activities, does not always have a clear business model, not to mention proven revenue streams. This deters European investors. In Israel, VC activity is booming. In 2004, Israeli high-tech companies raised $1.1B from VCs, and Israel has about 75 companies traded on Nasdaq, second only to Canada. Most of them are VC-backed high-tech companies.
Corporate podcasting is most developed in Germany, though still in its infancy there as well. Siemens has a few podcasts that are aimed at both conveying innovate messages to customers, as well as on internal training. Also in Germany, Coca Cola creates music and lifestyle podcasts. In Italy, Ducati and Gucci have podcasts as well, but they are in English and geared towards the international market. In England, corporate podcasting is beginning to emerge.
Podcast-only businesses are just starting to emerge. Podemus and Podcast.de have full time staff, as does Radio Podcast in France and audioads.de. According to Jose A. Gelado (Podcastellano.com), Mobuzz in Spain, a video-podcast production company, with its own video podcasts, employs approximately 6 people. Research has not revealed any other professional podcast-only companies. Worth mentioning, however is Roocast in Australia. Roocast is a music podcast service that offers free podcast hosting to small record labels and independent musicians, thus getting them to create their own music podcasts to reach a wider, particularly U.S. audience
The level of local podcast creation is a good indication of relative adoption, in all cases but England. In terms of absolute numbers, China leads with around 20,000, followed by Germany (3300) and France (2650). After factoring in country size, France has the largest number of local podcasts per capita, followed by Germany.
Italy, Spain, Australia and Denmark each produce around 220 podcasts. Italy and France have the same population, with Spain slightly less populated. Based on these numbers alone, clearly podcasting appears less developed in Spain and Italy than in France.
Obviously, the number of people listening to podcasts is a good indicator of adoption. While these numbers can not be verified, they are somewhat indicative. According to Lenotre, 3,800,000 French have listened to podcasts. In Italy the estimated number is 200,000, and 40,000 in Spain. The most popular podcasts in France can have 100,000 downloads per episode and 20,000 in Germany. In England, Ricky Gervais has 400,000 downloads worldwide. One issue holding back podcast adoption in China is the lack of iTunes in Chinese. As a result, User Generated Content services are 9 times more popular than podcasting, and growing twice as fast, says Gu.
To summarize, podcasting appears to be most developed in Germany, France and England. However, in most countries, the situation is very similar when it comes to commercialization of podcasting. People are creating and listening to podcasts in various degrees in the different countries, but podcast commercialization is in early stages everywhere.
Learn how the Internet can make or break your business — especially when you’re only trying to reach customers in your own neighborhood.
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Audacity Free Open Source Audio Editor for Podcasts
Audacity is a free cross platform multi track audio editing program. It is
currently in version 1.2.6. It will let you record, edit, and mix an unlimited
number of tracks. Audacity runs on Windows (98 through XP), Mac OS X, and
Linux.
Like most audio editing programs, Audacity lets you manipulate digital audio
waveforms. It is capable of importing sound files in many formats including WAV,
AIFF, MP3, AND Ogg Vorbis.
In addition to recording and importing audio, you can also perform typical editing
functions such as:
Cut, Copy and Past, Delete, Insert Silence, Duplicate, Split audio files.
Apply plug-in effects to any part of the sound
Customize the playback rate for each track
Align audio segments
Everything in Audacity can be undone, including deleting tracks, which makes
Audacity a forgiving editing program.
Here’s a great Podcasting tutorial - an overview of all aspects including getting
the right equipment, recording and editing it with Audacity and then publishing it
And here’s a great tutorial giving you all the detail on recording and editing
with Audacity. It includes all the following sections
Audacity LAME MP3 Encoder
Overview of Digital Audio
Scriptwriting for Audio
Microphone Selection
High Quality Voiceovers
Setting Preferences
Saving Projects
Toolbars and Controls
Docking Toolbars
Mixer Toolbar
Meter Levels
The Track Tools
The Track Menu
The File Menu
The Edit Menu
The View Menu
The Project Menu
The Generate Menu
The Effects Menu Part 1
The Effects Menu Part 2
Audio Tracks and Waveforms
Using the Label Track
Using the Time Track
Sound File Formats
Importing Audio
Fading Music Up and Down
Exporting MP3 File
I get his newletter and feel it is worth passing on ! This post is not a sponsored advertisment !
From: google@perrymarshall.com
Subject: This week: Jim Edwards, Bob Serling, Bill Glazer… and More
Date: January 16, 2007 9:05:08 AM GMT-05:00
To: marshalsandler@mac.com
To celebrate my new bookstore book “The Ultimate Guide to Google AdWords” I’m hosting a series of teleseminars on AdWords and online marketing - with some of the sharpest marketers on the scene. You’re invited to participate…
*Tuesday (TODAY) 1/16, 1pm Central - Jim Edwards and I discuss:
-AdWords tips for beginners - how to get started right; How to use Google to sell information products; Google Slap and building relevant landing pages; How to use email to transform expensive clicks into profitable customers
*Tuesday 1/16, 3pm Central - I speak with Paul Myers about:
-Ad strategies for local businesses and regional websites; testing concepts locally before rolling them out nationally; insights from a salty copywriter who’s been around the block not once but many times
*Thursday 1/18 4:00pm Central - Bob Serling in conversation about
-When Search Engine Marketing is NOT the way to go - case studies of flamboyant failures, and alternate marketing channels that worked far better, thank you very much
*Thursday 1/18, 8pm Central - Mark Hendricks and I on:
-How to match your ads, landing pages and offers to the unique visitor who just came to your website
-The difference between maximizing Click Thru Rates and maximizing Sales
-Testing and tracking tools for helping you “see through the haze”
-Techno-obsession vs. savvy selling psychology: Guess which one wins every time? How to make technology your slave, not the other way around
*Also, stay tuned because I’ll be sending an announcement about calls with Bill Glazer, Yanik Silver, Jason Potash and others.
When you sign up you’ll receive ongoing information about these calls (more next week!) and you’ll also get continued access to the MP3 files. Register here:
From: google@perrymarshall.com
January 11, 2007 1:04 PM✓ Best Adwords Resource on the Web!
Once someone sent me a glib little marketing article with a list of the Seven Deadly Sins. It explained that the more you appeal to your customers’ Pride, Envy, Wrath, Gluttony, Lust, Sloth and Greed, the more you’ll sell.
I knew the guy was right… but I also knew that when you brazenly pander to the lowest common denominator, you infect your customers with a bunch of diseases that you too will catch… and eventually you suffer a wretched, miserable death.
One must be careful what one succumbs to.
I’ve always thought I should write something about this, and then copywriter Tony Ostian sent me a piece about the late Martin Conroy. Martin is the man who wrote the Wall Street Journal subscription letter, a 780 word masterpiece of persuasion that has now sold over $1 Billion of subscriptions (!). The very most successful sales letter of all time.
Martin, too, suggested applying the Seven Deadly Sins. But he had a different take on it.
Listen up… this is brilliant:
“If you’re trying to find out what makes people tick, you might take a look at the Seven Deadly Sins from the old Baltimore Catechism. Remember them? Pride, covetousness, lust, anger, gluttony, envy and sloth. Of course, the deadly sins are all bad and all extreme and all no-nos.
“But there’s an unsinful, unextreme side to every one of them where you can see how good and honest people act and react. On the sunny side of sinful pride, for example, nice people still take normal, unsinful satisfaction in what they are and what they have.
“Short of deadly covetousness, people have an understandable desire to possess some of the good things in life. Instead of sinful lust, there’s good old love that makes the world go ’round. Without raging in anger, good people can still feel a reasonable annoyance with bad people and bad things. Without getting into gross gluttony, normal men and women can have a normal appetite for good food and drink. Short of envy, there’s a very human yen to do as well as the next guy. And as for sloth, who isn’t happy to learn an easier way to do things?
“The Seven Deadly Sins. If you want to know what makes people act like people, they’re worth a look.”
Whether you’re advertising a new business opportunity or tempting your own taste buds with a steak dinner, the difference between success and self-destruction is the fine line of discernment that keeps you from taking things just a bit too far. Trespass that line and someone starts making promises they can’t keep… customers get resentful… suddenly grim guys from the government in black suits show up and freeze your bank accounts.
Or you can build on the unsinful, unextreme side of those desires and have a business that lasts.
The ever-wise Martin Conroy went to his Reward just a few weeks ago, on December 19, at the age of 84. Denny Hatch’s article about Mr. Conroy is loaded with stories and great insights:
-My brick-and-mortar, hard-copy bookstore book “The Ultimate Guide to Google AdWords” just hit the streets. You can get it at your local bookstore or order it on Amazon. Inside the book you also get access to $85 of online bonuses, meaty good stuff. It’s substantially different from the Definitive Guide and includes a chapter by John Carlton on Copywriting and a chapter on Search Engine Optimization by Stephan Mahaney. Link to Amazon: http://www.adwordsbook.com
-To celebrate, in January I’m doing a whole series of interviews with world class marketing geniuses. I kick off Friday the 12th with Ken McCarthy and then will also feature Yanik Silver, Jason Potash, Paul Myers, Bob Serling, Jim Edwards, Bob Bly, and a number of others as the guest list is growing literally every day. (If you have a highly esteemed guru I should be interviewing, drop THEM a line and let ‘em know.)
Each of these interviews will cover a different topic and if you sign up you’ll get notifications and access to the calls and the MP3’s:
http://perrymarshall.com/expertseries
-Is sales growth one of your New Years Resolutions? 12 weeks from now it’ll be April, and if you join my personal AdWords coaching Bobsled run, you will also be experiencing a season of record sales growth, because by then we will have gone through your sales machine from top to bottom and made it scream. Google stuff is barely the tip of the iceberg - the real success factor is squeezing more sales from every visitor. http://www.BobsledRun.com
Hope your New Year is going full tilt, I know mine is. Keep swingin’ that axe,
I use Eudora for Mac as my default e mail program ! Recently I elected to try [gmail] from Google ! I occasionally use filters , and I was very impressed with the gmail filter creation set up ! It creates a filter in seconds effortlessly ! I in addition to like the fact that I can read some of my favorite feeds ! It is a free service a lot if storage and you can set it up to use your cell phone ! The beta is good and I can see a excellent piece of software in the future ! Marshal
Google If you have a google account it ties in with all google services ! I currently get my web site statistics physically I am going to see if I can set up gmail to get them for me on a regular basis ! They have significant resources that can be forwarded to you by e-mail expertly discussing how Use !
It has been up and running for one or two weeks now with out a glitch !
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