Joe Taylor Jr Marketing [ Content Management ]
October 2nd, 2006* We are a client of eContnentCafe ! This is not an advertisment, we find their free newsletter a great source !
Dear Reader, ✓ October 2, 2006 6:54 AM
In the final installment of our series on growing your
business with original content, I’ll show you a way that you
can leverage every one of our other four methods to build a
new stream of revenue that complements your existing
business.
So far, you’ve learned:
* How to stay in front of prospects with a newsletter.
* How great articles grab the attention of search
engines.
* How weblogs connect you to a world of active
conversations.
* How autoresponders teach your prospects to read your
messages.
Up until now, you’ve been learning how to grow your business
by using all of this original content to build relationships
with your audience while you frame yourself as an expert in
your field.
What happens once you’ve converted that prospect into a
client? If you’re a service professional, you might be
happily trading your time for dollars, helping clients solve
their problems. If you manufacture a product, you can use
everything you’ve learned to ship more units out the door.
Why stop there?
You can repurpose and repackage all of your original content
into something we like to call an “infoproduct.” Depending
on your audience, the ideal infoproduct could be a paperback
book. It could be a downloadable special report. It could be
an audiobook. Or, it could be a combination of all those
things - something we call a “big box” product.
There are two types of customers that will love to buy
infoproducts from you.
First, some customers that want to work with you personally
but can’t yet afford your fees can get many of their needs
met with an infoproduct. Purchasing a book or a set of
recordings from you means they can still use your methods
while they build up the courage or the cash to hire you.
Second, your existing clients would love to purchase
infoproducts from you, because they reinforce the work that
you’re doing together. If you have ever read the books
written by the founders of Chik-Fil-A or Hilton Hotels, it’s
hard to come away from those experiences without a renewed
passion for those companies and their products.
You can do the same thing, and you can do it without dealing
with writer’s block.
For starters, you can put all of your other content in one
place and frame it up as an anthology. A growing number of
authors are compiling their weblog posts into books. Seth
Godin just did it, and so can you. It’s so much easier to
finish your book if you add a few paragraphs a day. You can
polish them and rearrange them so they make more sense, and
you can add insight and updates to older posts.
Next, you can add more value to your infoproduct by
including some exclusive information. Many readers of
business books love to see case studies of clients that have
successfully used your techniques. You can either write
those examples out, or you can record an interview with
someone and have that conversation transcribed into a
compelling text.
Finally, you can maximize the value - and the selling price
- of your infoproduct by connecting your readers to each
other. Offer a members-only mailing list, discussion board,
or chat room. Cultivating your audience this way not only
lets them get the most for their money, but it keeps them
engaged while you create more products for them.
All five of the tips that I have shared with you are
straight out of the experiences that my partner, Jason
Broadwater, and I have used in our own businesses. We now
have the resources and the expertise on our team to help you
achieve your own success with original content. I hope
you’ve enjoyed this series, and I hope that you can put all
of these tips to use, whether we have the pleasure of
working together or not.
If we can be of service to you in any way, feel free to
contact me by e-mail (just hit reply), or call my office at
1-703-286-2048.
I wish you much success with your business, and I hope we
have the chance to work together very soon!
Sincerely,
Joe Taylor Jr.
Managing Editor
eContentCafe Professional Writing Services
1-703-286-2048
P.S. Right now, we’re running another special to get you up
and running with a revenue-generating infoproduct. For only
$1497, we’ll interview you on the phone and create an
original, 50 page e-book that you can either sell on your
website or give away as an incentive. We’ll also wrap an
original autoresponder sequence around your new product, so
you can start building your own client funnel. Our client
calendar is filling up, so please contact me today to take
advantage of this special offer!
Dear Reader,
In the final installment of our series on growing your
business with original content, I’ll show you a way that you
can leverage every one of our other four methods to build a
new stream of revenue that complements your existing
business.
So far, you’ve learned:
* How to stay in front of prospects with a newsletter.
* How great articles grab the attention of search
engines.
* How weblogs connect you to a world of active
conversations.
* How autoresponders teach your prospects to read your
messages.
Up until now, you’ve been learning how to grow your business
by using all of this original content to build relationships
with your audience while you frame yourself as an expert in
your field.
What happens once you’ve converted that prospect into a
client? If you’re a service professional, you might be
happily trading your time for dollars, helping clients solve
their problems. If you manufacture a product, you can use
everything you’ve learned to ship more units out the door.
Why stop there?
You can repurpose and repackage all of your original content
into something we like to call an “infoproduct.” Depending
on your audience, the ideal infoproduct could be a paperback
book. It could be a downloadable special report. It could be
an audiobook. Or, it could be a combination of all those
things - something we call a “big box” product.
There are two types of customers that will love to buy
infoproducts from you.
First, some customers that want to work with you personally
but can’t yet afford your fees can get many of their needs
met with an infoproduct. Purchasing a book or a set of
recordings from you means they can still use your methods
while they build up the courage or the cash to hire you.
Second, your existing clients would love to purchase
infoproducts from you, because they reinforce the work that
you’re doing together. If you have ever read the books
written by the founders of Chik-Fil-A or Hilton Hotels, it’s
hard to come away from those experiences without a renewed
passion for those companies and their products.
You can do the same thing, and you can do it without dealing
with writer’s block.
For starters, you can put all of your other content in one
place and frame it up as an anthology. A growing number of
authors are compiling their weblog posts into books. Seth
Godin just did it, and so can you. It’s so much easier to
finish your book if you add a few paragraphs a day. You can
polish them and rearrange them so they make more sense, and
you can add insight and updates to older posts.
Next, you can add more value to your infoproduct by
including some exclusive information. Many readers of
business books love to see case studies of clients that have
successfully used your techniques. You can either write
those examples out, or you can record an interview with
someone and have that conversation transcribed into a
compelling text.
Finally, you can maximize the value - and the selling price
- of your infoproduct by connecting your readers to each
other. Offer a members-only mailing list, discussion board,
or chat room. Cultivating your audience this way not only
lets them get the most for their money, but it keeps them
engaged while you create more products for them.
All five of the tips that I have shared with you are
straight out of the experiences that my partner, Jason
Broadwater, and I have used in our own businesses. We now
have the resources and the expertise on our team to help you
achieve your own success with original content. I hope
you’ve enjoyed this series, and I hope that you can put all
of these tips to use, whether we have the pleasure of
working together or not.
If we can be of service to you in any way, feel free to
contact me by e-mail (just hit reply), or call my office at
1-703-286-2048.
I wish you much success with your business, and I hope we
have the chance to work together very soon!
Sincerely,
Joe Taylor Jr.
Managing Editor
eContentCafe Professional Writing Services
http://econtentcafe.com/
1-703-286-2048
P.S. Right now, we’re running another special to get you up
and running with a revenue-generating infoproduct. For only
$1497, we’ll interview you on the phone and create an
original, 50 page e-book that you can either sell on your
website or give away as an incentive. We’ll also wrap an
original autoresponder sequence around your new product, so
you can start building your own client funnel. Our client
calendar is filling up, so please contact me today to take
advantage of this special offer!
Taylor Creative Management
125 Caldwell St.
Suite 102 Rear
Rock Hill, SC
29730
US
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