All-Podcast-Secrets

Successful Marketing Strategies- Increase Your Response
With Seasonal Tie Ins [Free Newsletter Dan Kennedy]
[Content Management]
✓ October 7, 2006 6:23 AM

We have been talking about one of my favorite subjects,
which is direct mail and specifically the three BIG
factors to consider in the all important opening. Now let
me reveal the fourth extra factor to consider which is
some type of seasonal tie-in…if appropriate.

People are very, very conscious of holidays and tend to be
very responsive to offers logically linked to a given
holiday. Again to use our example of selling a home
cleaning maid service, I can immediately think of two
seasonal tie-in opportunities, spring and Christmas.

For example, we’ll give your house a thorough spring
cleaning for half price and show you how you can
permanently resign your position as housewife at a
shockingly low cost. Or it’s time for spring cleaning but
you are too busy to do it. We’ll show you how to resign
your position as housewife now and maybe forever.
Obviously the same approach could be used in October
concerning getting the house ready for the Thanksgiving
and Christmas holidays.

Once you’ve established your premise and gotten the person
interested enough to start reading with your opening you
now have to sell your proposition with copy. Make no
mistake about this… it is copy that sells.

Many amateurs and many lazy professionals insists on
keeping copy short, on leaving a lot of ‘white space,’ on
worrying about how much copy the customer will read.
Interested people will read everything interesting that
you have to say about an interesting offer. There is no
such thing as copy that is too long. Copy can be too
dull. Copy can be too difficult to read. Copy can be
directed at the wrong people but it can never be too long.

There is a little trick used to improve the readability of
copy and to keep the reader moving through the copy as
well as to sell the person who skims and does not read the
copy no matter how short or long it is.

I would like to reveal that trick to you in just a couple
of days when you receive your next Success Marketing
Strategy Email.

Dedicated To Multiplying Your 1ncome

Dan Kennedy

See the profit producing, wealth attraction resources
at http://www.dankennedy.com/products.html
Marketing by Mail