All-Podcast-Secrets

The Mobile Rich Media Newsletter

Issue 1, Oct. 2006

Table of Contents

1. MobiPod - The Ultimate Mobile Podcasting Service

2. Mobile User Generated Content on the Go.

3. Mobile Podcasting - The Road Ahead. By Monte Silver aka
Mobile Monte

In the last few months, Bamboo has launched Mobile
Podcasting and Mobile User-Generated content services. These services
seek to “mobilize” highly popular Internet services, utilizing Bamboo’s
advanced Push-Store-Play content delivery platform. We sought an
effective way to update you, share experiences, and hear your thoughts.
Thus, the idea of a newsletter was born. Despite being live for only a
short time, the services have generated much user feedback and interest
from media and content partners, which will be the subject of future
newsletters. I hope you enjoy the newsletter, and would be happy to
hear from you. Guy Morag, CEO

1. MobiPod

Bamboo has partnered with Britcaster, the leading portal of UK
podcasters, to deliver MobiPod. With MobiPod, subscribers receive Tops
of the Pods, Comedy365, TPN Rock, Podcast Paul and other leading UK
podcasts automatically to their handsets. The latest show is always on
the handset, ready to be enjoyed immediately, without the user ever
having to actively access the network to download anything. Background
download provides the optimal user experience: one click immediate
access to the freshest and most recent podcast shows. No WAP Pull click
and wait. No daily browsing. Users actually find the MobiPod
experience superior to that of iPod & ITunes, which requires active
content transfer from the PC. Users win, as they simply subscribe once,
then receive full-track 30-40 minute podcast updates automatically.
Mobile operators benefit from the MobiPod model, as scheduled off-peak
delivery makes large-file delivery feasible. Finally, podcasters
benefit by seeing their potential market grow significantly.

To learn more about MobiPod, visit www.mobipod.britcaster.com

To subscribe to MobiPod, visit
http://mobipod.bamboomc.com/RegistrationSite/MobiPod/

2. Mobile Metacafe

Bamboo has partnered with Metacafe - a leading internet-based User
Generated Content site - to mobilize Metacafe’s on-line community.
Bamboo’s Push, Store, & Play mobile media solution delivers Metacafe’s
“Clip of the Day” to user handsets. The automatic delivery, one click
access nature of the service means that users don’t have to be technical
experts to receive the most popular video, daily. Rather, users
subscribe to the service once then automatically receive the top-rated
clips of the day to their phone. From the user’s perspective, the
entire service functions automatically: video files are downloaded in
the background with no user involvement. After delivery, the clips is
with a single click, for instantaneous use. Playback is always of the
highest quality, independent of network conditions. The service also
manages phone storage, updating the application’s inbox as new clips are
received. The service is emblematic of the new trend towards
convergence, as users demand multiple ways to connect to their
information, entertainment, and online communities.

To register to Metacafe Mobile, visit
http://metacafe.bamboomc.com/RegistrationSite/Metacafe/Welcome.jsp
..jsp>

3. Mobile Podcasting - The Road Ahead. By Monte Silver aka Mobile
Monte

The cellular industry has repeatedly attempted to port popular consumer
services to the mobile environment. Internet became Mobile Internet.
Television became Mobile TV. Despite the investment of billions of
dollars in data networks, spectrum, devices, and marketing campaigns,
very few services have ported successfully. Yet digital music and
podcasting prove that users will go to great lengths to mobilize
entertainment, including actively connecting a media device to a PC and
transferring to it content downloaded from the internet. But can
podcasting become a cellular service enjoyed on handsets? Clearly,
podcasting has certain attributes which make it suitable for the mobile
environment. First, it is an “on-the-go” experience. Second, enjoying
audio content is not effected by the handset’s small display screen. In
fact, given the prevalence of mobile phones, coupled with the ability to
deliver content directly to the handset without any user action
required, the mobile industry might be hard-pressed to explain a porting
failure. Indeed, one may argue that such failure should challenge hyped
concepts such as convergence. This article outlines a few of the
critical issues that must be addressed if podcasting is to see even
minimal mass-market penetration. First, what are some of the inherent
“mobile-environment” constraints and how will they impact and define the
service?. Second, is there a user willingness to pay for, and operator
desire to launch, such mobile podcast services?

For the complete essay, visit http://bamboomediacasting.wordpress.com