Perry Marshall opens a New Book Store [adwords]
January 16th, 2007I get his newletter and feel it is worth passing on ! This post is not a sponsored advertisment !
From: google@perrymarshall.com
Subject: This week: Jim Edwards, Bob Serling, Bill Glazer… and More
Date: January 16, 2007 9:05:08 AM GMT-05:00
To: marshalsandler@mac.com
To celebrate my new bookstore book “The Ultimate Guide to Google AdWords” I’m hosting a series of teleseminars on AdWords and online marketing - with some of the sharpest marketers on the scene. You’re invited to participate…
*Tuesday (TODAY) 1/16, 1pm Central - Jim Edwards and I discuss:
-AdWords tips for beginners - how to get started right; How to use Google to sell information products; Google Slap and building relevant landing pages; How to use email to transform expensive clicks into profitable customers
*Tuesday 1/16, 3pm Central - I speak with Paul Myers about:
-Ad strategies for local businesses and regional websites; testing concepts locally before rolling them out nationally; insights from a salty copywriter who’s been around the block not once but many times
*Thursday 1/18 4:00pm Central - Bob Serling in conversation about
-When Search Engine Marketing is NOT the way to go - case studies of flamboyant failures, and alternate marketing channels that worked far better, thank you very much
*Thursday 1/18, 8pm Central - Mark Hendricks and I on:
-How to match your ads, landing pages and offers to the unique visitor who just came to your website
-The difference between maximizing Click Thru Rates and maximizing Sales
-Testing and tracking tools for helping you “see through the haze”
-Techno-obsession vs. savvy selling psychology: Guess which one wins every time? How to make technology your slave, not the other way around
*Also, stay tuned because I’ll be sending an announcement about calls with Bill Glazer, Yanik Silver, Jason Potash and others.
When you sign up you’ll receive ongoing information about these calls (more next week!) and you’ll also get continued access to the MP3 files. Register here:
http://www.perrymarshall.com/expertseries
Talk to you then!
Perry Marshall
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