All-Podcast-Secrets

Five years ago, not long after I escaped from the
Dilbert cube with big check in hand and high hopes
for charting my course to independence, I got a
phone call that changed my life.

Ken McCarthy was on the other line, congratulating me
on letter I wrote that was published in Dan Kennedy’s
print newsletter.

Next thing I knew, my fledgling Perry Marshall
& Associates web site got it’s biggest spike of
opt-ins ever up to that date… from Ken.

Then Ken was on the phone with me, modestly
but firmly suggesting I attend the System Seminar.

“Perry, I think this would be a very good thing
for you to do right now. And if you come and
it’s not, I have no trouble refunding your tuition.
We do that for everybody.”

I wasn’t sure what more I was going to learn
about the Internet from Ken’s seminar - I am
a gear-head after all - but I figured “what the
heck?”

I remember being in a hotel room in Des Moines,
Iowa, on the last day registration deadline, trying to decide
whether to go or not. I registered for the System seminar
on a Holiday Inn WebTV and booked my trip.

That may very well have been the best “what
the heck” call I’ve ever made.

At my first System training (this was 2002), I was
introduced to the magical world of pay-per-click
(PPC) advertising by Jon Keel, one of Ken’s faculty
members. It was like looking behind the curtain of
the Internet for the first time.

All the stuff that’s so common now - using keyword
research to identify markets, using PPC to test
business ideas and ad copy, even “long tail” keyword
buying strategies - was laid out of us in living
technicolor.

By coincidence, Google launched AdWords
the same weekend of my first System Seminar
and I made the decision to figure it out…another
good call.

A year and a half later, I was sharing what I learned
in front of a System Seminar audience in San Francisco.

I wasn’t sure I wanted to open up the vault on all my
hard won research, but Ken suggested that positioning
myself as an AdWords expert could be lucrative.

Let’s just say, he was more than a little right.

Now, I’ve got my own educational juggernaut
and last year put on my first seminar.

I loved it. I also hated it.

I LOVED bringing a whole bunch of really smart people
together in one room to focus on making more money
online… in a funny way I even enjoyed being screamed at
by a heckler on Sunday morning.

But I HATED the logistical nightmare. Until you’ve
put on an event for several hundred people, you can’t
begin to understand.

If you want the picture, just think of the typical hotel staff
as a combination of the Three Stooges, Al Capone,
and the a bunch of police officers playing cards in a
dark smoky room. (That would be the security staff.
Retired police officers.)

They torture you for days with mind bending
incompetence and then find ways to add massive
extra charges to your bill every time someone gets
a coffee refill.

Anyway, somehow Ken manages to pull off the
System Seminar every year and this gave us
both an idea.

*What if we embedded a Perry Marshall seminar
INSIDE the annual System Seminar?*

As you may know, the System Seminar has
blossomed into a true Super Conference.

This year’s event will have twenty-five
specialized workshops and even more
faculty members.

I’ll be running five of the sessions… we affectionatly
call it the Planet Perry track.

My line up:

* Me on AdWords (the talk I give now is much, much
different than even one year ago)

* Ari Galper on why everything you’ve been told
about selling is wrong

* Glenn Livingston on “shooting fish in a barrel”
market research

* David Bullock on how to use tracking and
testing to explode your profitability

* The grand round up (or “Stump the Chump”
in which you get to ask the Planet Perry
All-Stars any question you want.)

And, if for some reason, there five sessions
aren’t enough for you, there are TWENTY other
sessions to choose from at System 2007.

Here’s the deal:

* The event is in Chicago, IL (easy to reach from
just about any place on earth) and a stone’s throw
from O’Hare International airport.

* The dates: April 27 through 29.

* The ticket price: $2,995.00 (but you can
save $700 off that if you act now.)

The even is already 70% sold out and some
major league affiliates are going to launch
their campaigns soon, so I can’t guarantee
stragglers a seat.

But what I can guarantee is this:

If you are serious about Internet marketing,
the System Seminar is going to rock your
world.

I’ve personally never missed one since
that first one I attended way back in 2002.

If there’s only one Internet event, you’re going to
attend this year, this is the one to take a serious
look at.

More information here:

I’d love to see you there and shake your hand.

Perry Marshall

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