All-Podcast-Secrets

Free Internet Marketing e-Course
No Hype, No Sleaze, No Bull:

Marshalsandler,

Yesterday I spent the day in a private mastermind
meeting, and a guy I met for the first time said to me,
“Perry, there’s only one bad thing I’ve heard about you.
Would you want to know what it is?”

“Sure.”

“I’ve heard that you don’t do Google Adwords.”

“What, like I pretend to teach it but spend all my time talking
about other things?”

“No, that you don’t DO Adwords. You teach it but you
don’t use it to advertise your own business.”

Hmmm….. my Google bill would seem to suggest otherwise…
But if this guy thinks this, I’m glad he at least decided to tell me
about this rumor.

A minute later I remembered why some people probably think that.

It’s because most of my Google ads don’t say “perry marshall.com”
in the display URL. They say “AdWordsStrategy.com” or
“Write-a-White-Paper.com” or even something else, depending
on what I’m selling.

Why?

Because to the brand new guy who’s trying to crack the code
on AdWords, adwordsstrategy.com is more meaningful than
perry marshall.com. Some people don’t know adwordsstrategy
is mine so they think I’m not advertising. Well, if they’re a little
cynical about gurus, they’ve probably got good reason. But I do
put my money where my mouth is.

In fact I’ve made no secret about the fact that domain names
make a HUGE difference in whether people click or not, and even
whether they sign up or buy after they click. Dramatically so.

I’m working with a startup company right now and we’ve
been testing URL’s in our Google ads. In one particular
group the best one brings us sign-ups at $2.03 per opt-in
and the worst one is $6.01. And the ONLY difference is the
URL.

The worst one is the original name of the company. Because
of this test the entire direction of the business has now changed.

Once at Ken McCarthy’s System seminar someone told
a story of someone who created this word-association
experiment using banner ads just before Valentine’s day,
and they figured out that the #1 unmet need in the marketplace
was women who wanted a date on February 14 but couldn’t
seem to get one.

They did this entirely by split testing banner ads. Later
that same story inspired me to test different titles for a Tolkien
Lord Of The Rings event with Adwords. It has become one of
the most useful concepts in online market research.

Which ad do you think is better? (Scroll slowly, please try
to guess before you look at the answer)

(A)
Active Summer Camp
Kids Develop Learning Skills in a
Fun Filled Learning Enviornment
www.SuperCamp.com

or (B)
Active Summer Camp
Kids Develop Learning, Listening &
Communication Skills At Active Camp
www.SuperCamp.com

….A got 0.5%. B got 2.0%.

(A)
Mold Help For Morons
Find out if you have a toxic mold
problem without spending a fortune!
www.GetMoldSolutions.com

or (B)
Mold Help For Morons
Find out if you have a toxic mold
problem without spending a fortune!
www.StopBlackMoldNow.com

….A got 2.1%. B got 1.6%. Only the URL was different.

One of the secrets to the System seminar’s success is it walks in
the footsteps of great advertising geniuses now departed, visionaries
like Claude Hopkins and David Ogilvy and Rosser Reeves. The
System is able to see around the corner online because of
the discoveries of great men offline, as long as 100 years
ago.

Wisdom is timeless. History repeats itself. And in a season when the
Internet has never been more full of flavor-of-the-month, there is
nothing so valuable as an education that’s rooted in timeless principles.
I hope you will join me, Ken, John Carlton, Ari Galper, Glenn Livingston,
David Bullock and 20 other esteemed educators here in Chicago in
April:

http://adwordsstrategy.com/ken/

Perry Marshall

Click here to update your contact information:

https://m171.infusionsoft.com/update/x61a80/marshalsandler!mac.com/20cce960/

To change your email subscription options, click the link below:

https://m171.infusionsoft.com/rem/x30d40/marshalsandler!mac.com/20cce960/

1131 Lake Street #295
Oak Park, IL 60301