All-Podcast-Secrets

Dear Reader,

So far, I’ve showed you how you can gain the trust of your
audience using newsletters. You’ve learned how the right
articles on your website can attract new prospects to your
client funnel. And we’ve explored how a weblog can keep your
site fresh and interesting.

Today, I want to show you how you can start to filter all of
that great content you’re creating into a simple, effective
tools that blends the best of all three worlds.

And you’re looking at one right now.

It’s called an “autoresponder sequence,” and professional
marketers use it to serve their very best information to
prospects in an easy, effortless manner.

Using a simple piece of software or an inexpensive web-based
tool, you can send targeted messages to prospects that sign
up for newsletters and special reports on your website. By
offering critical information over the course of a few days
or even a few weeks, you can heighten your audience’s
expectation about what you’ll deliver.

Remember at that start of this series, when I wrote that
multiple exposures to your ideas would help frame you up as
an expert more quickly? Autoresponders can do that for you,
even when you don’t have fresh issues of your newsletter
every week.

By splitting up your report over five or seven issues, your
prospect learns more about you, your products, your
services, and all the ways you can solve their problems.
They also learn that an e-mail with your address in the
“from” field means that they’re going to learn something
useful.

That awareness converts to incredible power later on, when
you update your list with new special offers and promotions.
Instead of suffering through the usual low open rate of
e-mail communications, your messages will reach more members
of your intended audience, because you have trained them to
love hearing from you!

The length of an effective autoresponder sequence varies,
based on the kind of business you run and the type of
product or service you offer. For example, if you want to
sell a paperback book for $17, a quick series of sample
chapters can close some fast sales. On the other hand, a
realtor or a broker that might cultivate a client for months
before closing a deal can benefit from a very long sequence
- one that contacts the prospective client as many as thirty
times over the course of a year.

Autoresponder sequences also let you target niche markets
for your products or services. Even though you might have a
“mothership” site that lists everything that you do for your
customers, you can benefit by setting up standalone sites
that only offer access to a specific special report
sequence. Using your software, you can track which prospects
responded best to which offers - and you can customize your
services accordingly.

Remember that, to be effective, your autoresponder messages
must be sincere, informative, and entertaining. If you start
slamming your prospects with endless sales pitches, they’ll
click the “remove” link and never read another one of your
messages again. Try to balance your copy so that your
informative content leads the way, and segues into gentle
pitches for your services at the end. You’ll have plenty of
time for the hard sell later on.

In our fifth and final installment of this series, I’ll show
you how to tie all of these elements together into a
powerful new source of revenue for you and your business.
It’s simple, it’s effective, and it works - even if you hate
writing.

Until then, please feel free to contact me if we can be of
any service.

Sincerely,
Joe Taylor Jr.
Managing Editor
eContentCafe Professional Writing Services
http://www.eContentCafe.com
1-703-286-2048

15 Minute Site