1996 Chicago Bulls
April 18th, 2007In 1996 the Chicago Bulls reigned supreme and
Michael Jordan was raking in $80 million per year.
Joe Kleine was last on the bench, making the NBA
minimum of $272,250.
Same winning team. Why the 300:1 difference in pay?
Because Michael Jordan was just slightly better
than everyone else.
And because Michael Jordan drives sales of
basketballs, tennis shoes, T-shirts, soft drinks and
toothpaste in Paris, Barcelona, Taipei, Tokyo,
Melbourne, and Davenport Iowa.
Joe Kleine doesn’t.
Thomas Friedman put it like this: “The gap between
first place and second place grows larger, and the
gap between first place and last place becomes
staggering. In many fields there is rarely one winner,
but those near the top get a disproportionate share.
“The potential market for any good or service, for any
singer or songwriter, for any author or actor, for any
doctor or lawyer, for any athlete or academic, now
extends from one end of the world to the other.
“Either you dominate the worldwide market or somebody
else will.”
When you emerge as the winner, as “THE Accounting
Firm”, “THE Doctor”, “THE Salesman”, “THE Basketball
Player”, “THE Man” or “THE Woman” in any particular
field, you can potentially win not only the United States
or Europe, not only Japan or China. You reap
enormous profits and royalties from everywhere.
Don’t miss this:
For almost everyone reading this email, the name
of the game is not being “The Doctor.”
It’s about being The Internal Medicine Specialist for
Patients who are 60 years old and older.
It’s not about being The Lawyer. It’s about being
The Attorney for Industrial and Environmental Tort Law.
You hyper-specialize, so that even on the mighty Internet,
you are a big fish in a little pond. Even in hyper-narrow
niches, if you’re #1 on the Internet, you win, Big-Time.
I can think of no place where this is more clearly seen
than in my own Renaissance Club Roundtable group.
Joe DiSorbo is rapidly becoming the #1 in online product
fulfillment. Julie Brumlik, #1 in skin care. Glenn Livingston
is #1 in online market research. Jeff Hughes, #1 in high-end,
high-touch call centers.
If you’re gunning for the #1 spot in your niche - and
if you qualify - you can be admitted to this group, a
forum where #1 marketers in many realms gather
three times a year and sharpen their games.
It commences in Chicago next month with a 2-Day,
Four-Man marketing intensive. You and three others
will have run of my office, with access to any and every
success tool I’ve got.
The rest of the world and all its distractions will be shut
out. In less than 48 hours, see your web traffic and sales
spike.
Perry Marshall
1131 Lake Street #295
Oak Park, IL 60301
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