“Corns gone in 5 days or money back.”
September 18th, 2007 A while back I hosted a teleconference with Dan Kennedy
where we talked about writing sales copy. I asked him to
discuss examples of small, Google-like classified ads and
he produced a beauty. It’s been running for many decades
in the National Enquirer. It says
“Corns gone in 5 days or money back.”
I did a quick search on Google and NOBODY had
taken this offline knowledge and replicated it online.
There were hundreds of people on the call and STILL
nobody has done so even now!
If anybody ever tells you all the easy money is gone
from the Internet, they haven’t read a magazine or
newspaper lately. The opportunity to make money on the
Internet will cease to exist only when everyone who
searches the web finds exactly what they’re looking for
the first time, every time.
It ain’t gonna happen in my lifetime. To say such
a thing is kind of like the guy who said we should close
the patent office because everything had already been
invented. Stupid. (Is that starting to become a theme?)
You might enjoy that teleconference with Dan.
He talks about the art and science of writing effective
copy, and how the age of the Internet echoes back to
advertising lessons of 50+ years ago.
Listen to the MP3 here:
http://perrymarshall.com/copywriting/kennedydetails.htm
Perry Marshall
