http://BobsledRun.com
In 1862 the US Government started giving free plots of 160 acres to anyone who would agree to farm the land and live on it. Hey, 160 acres of free land - sounds like a fabulous deal when you get in your covered wagon and head west to claim it.
Not so sweet of a deal when you discover your parcel is a barren wasteland of dry rocky soil in Western Nebraska and you spend the first year just digging the rocks out,
eh?
Even free land isn’t really free. It has to be developed.
Given a choice between 160 free acres and the conveniences of modern developments and real estate markets, most of us would choose the latter. Hey, if all you want is cheap land, there’s plenty of it in Siberia. Right?
Such is the story of the Internet. The race to develop the net has been a story of bringing order out of the chaos. Google accomplished this better than anyone else and in some sense Google IS the Internet. It’s almost impossible to use the Internet without using some service that Google offers, even if it’s just AdSense ads appearing on some site you visited today.
Understanding Google’s system is truly the key to making money online today. It starts with AdWords - the combination of keywords and ad copy that hits a passionate sweet spot in some niche market.
But it doesn’t stop there and AdWords alone is rarely enough. (Yeah I know, you didn’t want to hear that.) But that’s actually good news because what comes next is what separates the men from the boys.
What do people actually do once they get to your website? What elements are persuading them to buy and which ones are repelling otherwise prime prospects?
Google Analytics and Google Site Optimizer - when properly set up - reveal those things to you. One thing I can tell you, though, is *literally* nine out of ten people do not set up Analytics correctly. Leads to all kinds of erroneous decisions.
Still, make no mistake. A finely tuned AdWords account, silky smooth persuasive copy and the ability to test multiple elements on your site (Site Optimizer) makes your website improve on a weekly basis. The snowball effect inevitably bears fruit.
That’s where the real wizardry is. Bryan Todd and I have been conducting experiments to improve our White Papers Course opt-in page and in the last four weeks have improved results by 81%. Eighty-one percent, baby, that’s nothing to sneeze at.
Just think how much business we have missed out on by not doing this a long long time ago!
The dollars you keep are paltry compared to the ones that are slipping through your fingers, *right at this very moment.*
There are very few people reading this email who could not improve their sales funnel by 81% somewhere. How about you?
If you have any kind of real business on the Internet, then in the next 12 weeks we will make dramatic improvements, increasing your opt-ins, your sales and your profitability. If you’re accepted (and not all are!), our guarantee is that if you don’t recoup your tuition in cost savings and increased sales by the end of the course, you get your money back.
All Bobsled Run members get:
-An intensive 2-day workshop here in Chicago October 6-7 where we will cover the nuances of Google Analytics and Site Optimizer
-A 12 week session in which we cover AdWords, Analytics, Site Optimizer, Opt-In Strategies, Email, Autoresponder and Copywriting magic, and “Six Concepts That Will Rock Your World.” Your sales funnel, your pricing strategy, everything is bolstered from start to finish.
-Team Action Groups where you and a small group of entrepreneurs exchange ideas and resources and challenge each other to maximum performance
-Individual coaching calls where we review your efforts and suggest areas where small improvements can make a big difference.
There are three levels available:
-Bobsled Run & Gladiator Club: http://perrymarshall.com/adwords/personalcoaching.htm
-All of the above plus a four-man intensive at my home in Chicago, where you and three other entrepreneurs bang heads for two days, with me in my office. I call that Accelerated Gold:
http://perrymarshall.com/adwords/acceleratedgold.htm
-Everything in Accelerated Gold, plus membership in my highest level coaching group, Renaissance Club Roundtable:
http://perrymarshall.com/renaissance/roundtable.htm
The adventure begins Tuesday September 25. Register now, do the homework, and by December, your website will scream.
Perry Marshall
